A small thing happened on my website this week

A small thing happened on my website this week that I didn’t expect to care about.

But I do.

The United States just became my top visitor location.

I’m in New Zealand, so for a long time NZ sat at number one by default. It made sense. Most people who knew about my work were local, or at least nearby.

Now NZ is sitting second at 18%.

On paper, that’s just a metric. A slice of traffic data. A line in an analytics dashboard.

But it hit me because it isn’t a vanity number. It’s a signal.

It means the work is travelling further than I thought it would. It means people who have never met me, and don’t live anywhere near my world, are still finding their way to what I’m building.

More than that, they’re sticking around long enough to count.

That matters.

Because attention is the scarce resource now. Not information.

Getting someone to land on your site is one thing. Getting them to stay, read, click, and explore is another. That second part is where you start to see whether the message is actually landing.

And if people in the US are paying attention, that’s a big deal.

It’s a massive market, sure, but it’s also a completely different context. Different time zone. Different culture. Different business landscape.

Yet the problems are the same.

People still want clarity.

People still want better systems.

People still want better outcomes.

That’s what my work is really about. Making things simpler. Making decisions easier. Helping people move faster with less mess.

So yes, I’ll admit it.

The USD is good too.

But the bigger point is this.

This little screenshot is bigger than it looks.

It’s a reminder that you don’t need to be in the middle of the world to play a bigger game.

You can be in a small country. In a small town. Building quietly.

And still reach the other side of the planet.

If you keep showing up.

If you keep putting the work out.

If you keep making it easier for the right people to find you.