I used to think putting your own name on an architecture studio was the worst idea you could make.

AI is swallowing the technical layer of architecture.. the drafting, the modelling, the iterations, the documentation, the admin.

All the parts clients don’t actually value.

What AI can’t replace is the part that matters:
A human who listens.
A human who guides.
A human who brings clarity to complex decisions.
A human who designs a home around someone’s life.

That can’t be automated.

I see a future where the brand isn’t the firm..

The real brand is the person.